Two phone screens showing a private markets investing app: a homepage headline "Private market investing for individual investors" and a Discover menu with topics like private equity and real estate funds
Crowd Street website showing a laptop with investment opportunities and a "How it works" section explaining the platform's investing process

A Migration With No Margin for Error

Crowd Street is a platform that democratizes access to private market investments — a space where credibility and polish aren't optional. Following a comprehensive rebrand, they needed their entire web presence rebuilt in Framer while keeping content managed in Contentful.

The challenge wasn't just scale — 20+ responsive page templates, each with custom components built to match their new brand identity pixel for pixel. It was that the two platforms at the center of the project had no way to talk to each other. There was no existing integration between Framer and Contentful, and without one, the entire architecture fell apart.

Building the Integration That Didn't Exist Yet

Rather than compromise on the tech stack, we built the solution ourselves. We developed a custom Framer-Contentful plugin from scratch — a real-time sync layer that lets marketing teams manage content in Contentful while Framer handles presentation.

The plugin maps data seamlessly between platforms, works without technical expertise on the content side, and scales as the site grows. It didn't just solve Crowd Street's problem — it solved a gap the entire Framer ecosystem had been dealing with. We released the plugin on the Framer marketplace, where it's since been adopted by developers and marketing teams worldwide.

Dialog titled 'Connect to Contentful' prompting entry of a Contentful space ID and access token to sync the CMS, over a blog post editor
Screenshots of the Contentful CMS Sync plugin panels for connecting to Contentful and mapping content fields to Framer collections

Push Refresh was an exceptional partner throughout our site migration. The team was highly knowledgeable, responsive, and proactive at every stage. They met all deadlines and continued providing support as unexpected challenges arose. I'd gladly recommend them to anyone looking for a reliable, detail-oriented team.

Amy BranstetterSVP SEO, SEM & Paid Media
Desktop monitor showing the Crowd Street website homepage with a "Private Equity" banner and two people shaking hands in an office lobby